Bylined for Pacvue's co-founder, this piece traced search from the keyword era through semantic and vector search to generative AI — then translated it into brand strategy: hybrid-search PDPs, generative-friendly copy, and when to bring in ML expertise. Published May 2023, ahead of the market conversation.

Moved the AI conversation from hype to hands-on: six enterprise domains — bidding, catalog lifecycle, dayparting, training, product creation, and team performance — each with concrete use cases that mapped back to platform capabilities.

Rounded out the AI series with a forward look at tools, strategies, and challenges for brands and agencies — completing an arc that positioned Pacvue as the guide through the industry's biggest platform shift.

A conversation with Acadia's Kiri Masters unpacking DSP measurement and Amazon Marketing Cloud — produced as a multi-format package with a companion video (below), turning one expert session into content for both readers and viewers.

Bottom-of-funnel comparison content built for the exact question advertisers were googling in 2023 — which ad product fits which brand — capturing high-intent search traffic and framing Pacvue as the neutral expert.

Quarterly benchmark reports built from Pacvue's platform data — the kind of proprietary numbers advertisers can't get anywhere else. Gated for lead capture and regionalized into US and European editions to serve two markets from one data pipeline.