Think you know what audiences love?
Two headlines go head to head. Both are real, both ran in a live A/B test, and one of them won. Pick the higher performer, three times. Built for editors, audience teams and anyone who signs off on a headline, most of whom get at least one wrong.
Knowing what moves readers is hard, even for skilled editors. Chartbeat makes it measurable: headline and image testing scored on engagement after the click, plus real-time performance by story, author and placement. Building a loyal audience stops being a guess.
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Loyalty compounds, clicks don't
Chartbeat scores headline tests on engagement after the click. Engaged readers return, register and subscribe; clicked readers frequently do neither, and a click-optimised headline can grow traffic while shrinking the audience you can actually monetise.
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Stop funding coverage that nobody finishes
Reporter hours are the most expensive input in the building. Real-time performance by story, author, topic and placement shows which desks and formats earn attention, so editorial spend follows evidence instead of habit.
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Know whether a bad month was you or the market
Thirteen months of engaged time, plus Cohorts benchmarking against other publishers in Chartbeat's network. Referral traffic is falling industry-wide; the question worth answering is whether you are falling faster than your peers.