Gravie Broker Toolkit
Demand gen for benefits people actually use
Lead generation and lifecycle marketing across Gravie's two audiences — employers evaluating a first-of-its-kind health plan, and the brokers who bring it to them.
Four pieces of the funnel
Flagship page introducing a plan category buyers have never seen: no-cost coverage on everyday care. Built to overcome "too good to be true" skepticism with plain-language proof, member testimonials, and cost comparisons — driving to eBook downloads and booked meetings.
View live →Launch narrative for a first-in-healthcare pay-over-time benefit. Positioned the product against the buy-now-pay-later consumer trend and grounded it in third-party data on medical debt and care avoidance — arming brokers with a differentiated story ahead of open enrollment.
View live →Gated resource hub that captures broker leads while doing their marketing for them — performance reports, cheat sheets, quoting checklists, deal timelines, and webinars. Turns the busiest people in the channel into an always-on sales force.
View live →Program page communicating Gravie's broker commission structure and mid-year sales incentives — including a Vegas trip tied to Comfort sales milestones. Designed to make selling Gravie the obvious choice and pull new brokers into the Preferred Partner pipeline.
View live →Employers get proof a new plan category works. Brokers get tools that make them faster and incentives that make them loyal. Members get a reason to actually use their benefits. Different messages, one growth engine.
Want the full story behind any of these? Reach out — I'm happy to walk through the strategy, the numbers, and what I'd do differently.